Sachin Karpe talks about the 3 C’s of content marketing and they are Be compelling – Content should be intriguing and it should pull your customer into your brand. The information and perspective you provide should feel unlike anything that’s available.
Always customize – When publishing your content, it’s important that it feel unique to your customer, specially created to suit their certain kind of needs. Your customer should feel like you are talking directly to them.
Keep consistency- Each piece of content you distribute should be published consistently, with purpose, and with a constant brand voice. All of the information should feel like it’s coming from the same place, with the same objectives in mind.
Content that is inconsistent will lose your customers quickly says Sachin Karpe