Nurturing relationships with customers is a crucial part of growing a successful business says Sachin Karpe. In this age of automation and innovation, caring for your customers has never been more important. Creating love between your company and your customers can help scale positive word of mouth that’s absolutely priceless exclaim Sachin Karpe. One must treat the customers right: Happy customers who get their issue resolved tell 4 to 6 people about their experience. So that’s a way to significantly influence the word of mouth about your business says Sachin Karpe. Always listen what the customers have to say as listening will take into account what changes your organization should make from this feedback, and then follow through. Your customers are the lifeblood of your organization, and not dealing with the reasonable requests could cause backlash.