‘Strategy’ is a cool word. Business people like to use it. It leaves a good impression with your audience if you talk about strategy. It’s even expected from a certain seniority level in an organization, says Sachin Karpe. Here’s a list a 7 things he believes every leader should know about strategy. Know these inside out and you will do better than 80 percent of the managers that you will come across. Compete to be unique, not to be the best, Compete for profit, Know your industry, Learn to say no, Don’t ever stand still, Scenario thinking is important, Every leader should at least master the basics so that they don’t need a strategy consultant for every reflection process or at least to help them challenge the scenario models that the strategy consultant presents.